Farmington Hills, MI, October 28, 2004 – Customers are continuously searching for a bank that takes their financial needs personally. In response, Paramount Bank will launch its new community relations campaign this week to communicate the advantages of banking at Paramount, which are captured underneath their claim, and now tagline – “You’ve Never Seen A Bank Like This”.
Paramount Bank takes pride in their claim as they currently lead community banks in providing residential mortgages and are ranked number one in the State of Michigan by the American Bankers Association in home equity loans. Paramount also has the fastest growing commercial real estate portfolio. Their commercial lending is known for its versatility, as they are not constrained by outdated lending philosophies or lengthy committee approval processes, as seen in larger banks. In addition, Paramount consistently provides the most competitive CD and money market rates.
It is their flexible product options and personalized service that has made Paramount Bank one of the most successful banks servicing Oakland and Macomb counties. Paramount credits this accomplishment to the fact that they are locally headquartered, with decision makers on site, and have controlled the cost of delivering their products so that the savings can be passed on to their customers.
“We have had tremendous success growing our business on referrals from satisfied customers”, said Tom Purther, Chairman of the Board for Paramount Bank. “We view this campaign as building on that momentum to communicate that we are the perfect balance between big-bank products and small-bank service.”
The campaign, created by Birmingham-based Harris Marketing Group, kicks-off this month with local radio and print ads that promote Paramount Bank’s flexible service offerings, including: the best savings and checking account options, most versatile commercial and residential lending options, as well as Paramount’s unique customer experience offered at their branch offices.
Paramount employees are very active in the community. Community programs include their involvement with the multiple Community Development Corporations that provide safe and affordable housing in Oakland and Macomb counties. The bank has one of the most attractive options for low and moderate-income borrowers who use the community groups to help in the homeownership process.
“Though we don’t necessarily consider this a targeted campaign, we are speaking directly to female business owners and other members of our community who are looking for non-traditional products that fit their lifestyle, said Jeff Sugg – President & CEO. “We see ourselves as financial consultants, bringing value to the community at large. We want to do our best for the community, because we live in your neighborhood.”
About Paramount Bank
Paramount Bank, founded in 1998, was established to serve the Oakland and Macomb County communities, and their businesses and citizens with financial products that meet the needs of today’s customer. Paramount offers a full range of banking, lending and mortgage services. Paramount Bank currently has two full-service locations in Oakland County and a loan production office in Macomb County. Additional bank information can be viewed at www.paramountbank.com.
For more information on Paramount Bank, please contact Christine Fisher :
cfisher@pushtwentytwo.com or call 248.335.9500x30
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