Farmington Hills, MI, February 1, 2005 – Paramount announced today its exclusive sponsorship of the Debt-Free Diva weekly radio program scheduled to begin airing Sunday, February 6, from 7:30-8:00 a.m. on Magic 105.1 (WMGC-FM).
The Debt-Free Diva is none other than Dee Dee Sung, whose unique talent for relaying financial advice allows her audience to reinvent their relationship with money. Ms. Sung’s motto: “from self-worth to net worth” provides the underlying perspective to help listeners reconcile their financial issues.
“The first two shows, entitled “The Magic of Money” and “Diva Debt in Perspective” are designed to lay the foundation of the Debt-Free Diva and the significance of the relationship between self-worth and net worth”, said Ms. Sung. “Future topics will include Marriage & Money, the Mortgage Maze, Identity Theft, Aging Parents and Funding Your Dream.”
Ms. Sung and Jeff Sugg, President & CEO of Paramount Bank will appear on the The Magic Morning show with Jim Harper on February 4 at 8:30 a.m to kick-off the Debt-Free Diva program. In addition to the weekly program, Magic 105.1 will air a segment called “Common Cents Minute”, featuring the Debt-Free Diva, on Mondays and Wednesdays at 5:51 p.m.
“Providing information that empowers consumers to seek out solutions and make decisions on product options that best serve their needs is a responsibility we take seriously as a community bank”, said Mr. Sugg. “This sponsorship of the Debt-Free Diva program is just one more way Paramount is addressing the needs of the community”.
Marketing support for this sponsorship has been provided by Birmingham-based Harris Marketing Group, who also created Paramount’s community relations campaign – “You’ve Never Seen A Bank Like This”. Harris has created cross-promotional program elements that provide a 1-800 number, e-mail address for consumer inquiries (coach@debtfreediva.com) and information via the web sites www.paramountbank.com and www.detroitmagic.com.
About Paramount Bank
Paramount Bank, founded in 1998, was established to serve the Oakland and Macomb County communities, and their businesses and citizens with financial products that meet the needs of today’s customer. Paramount offers a full range of banking, lending and mortgage services. Paramount Bank currently has two full-service locations in Oakland County and loan production offices in Troy and Clinton Township. Additional bank information can be viewed at www.paramountbank.com.
About Dee Dee Sung
Metro Detroit speaker and author Dee Dee Sung is the founder and creative director of The Debt-Free Diva, an organization whose mission is to educate, entertain and inspire people in reinventing their relationship with money. Ms. Sung is currently a columnist with the Detroit News, a syndicated radio personality and the Vice President, Integrated Marketing for Paramount Bank. Additional Debt-Free Diva information can be viewed at www.debtfreediva.com.
For more information on Paramount Bank, please contact Christine Fisher :
cfisher@pushtwentytwo.com or call 248.335.9500x30
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